What Should Your Delivery Tracking Software Offer?

Visibility is one of the most valuable things that a delivery business can prioritize. But it can be difficult to define precisely.

Is it about the ability to see where your trucks are when they’re out making deliveries? The ability to track customer order statuses and activity before, during, and after the delivery? Simply being able to find exactly the data you want exactly when you want it?

Delivery visibility can—and should—encompass all of those elements. But true strategic visibility amounts to more than the sum of its parts. End-to-end visibility can transform your processes. It can enable you to provide better service to your customers and find new cost efficiencies within your delivery operations.   

By implementing the right solution, you can turn delivery tracking into the foundation for broader strategic visibility. 

What Is Delivery Tracking Software?

Delivery tracking software means different things to different people. Generally speaking, however, it means software that enables you to keep tabs on your deliveries from the loading dock to the customer’s door. Often, there will be a customer-facing element as well—i.e. enabling customers to track their orders in real time from the comfort of their own devices. 

In some peoples’ minds, this kind of tracking is more or less synonymous with real-time GPS tracking. In other words, it’s something that a telematics system could easily offer. But real delivery management software can offer something more than that. When deliveries are planned and executed within the same solution, your application can constantly be taking in status updates and order information from drivers out in the field and comparing that against your expected order completion times.

In this way, you’re able to do more than just see where in the world a given delivery is. Rather, you’re able to put that location data in context. You can combine it with order information and predictive ETAs. In this way, you can determine whether you’re on track to deliver at the right time or not.

That’s why the most valuable delivery tracking software offers a lot more than just simple tracking. Instead, they offer connected processes that cover the entire customer journey from end to end.

What to Look For in Delivery Tracking Software

The kind of solution we’re talking need to put you in the driver’s seat for the entire delivery process. It should help ensure a minimum of disruptions and keep the focus on what matters: making the customer happy. 

Here are a few things to look out for when you’re on the hunt for the right solution:

• Total connectivity: You want your delivery management and tracking solution to provide data from a host of different sources as needed, from your order management system to the mobile apps that drivers are using out in the field to your telematics systems and other solutions.
• Intuitive UI: When it takes too long to find the information you need, it can result in slowdowns and disruptions. When you can take in the most important data about your deliveries at a glance and drill down to further details as needed, you can actually reap the benefits of delivery tracking in real time. 
• AI-powered routing: Tracking and route planning are processes that need to be integrated. And delivery route optimization falls squarely within the category of things that need to be closely tied to other workflows. When you’re tracking a delivery, you’re not just interested in where the truck is—you’re interested in whether it will reach the customer within the window you promised. That means you need to be able to estimate based on the latest data whether you’re actually on pace to do that—and to take action if not.
• Customer experience tools: Delivery tracking is something that it pays to think of from the customer’s perspective. When you have the capabilities to get live information about deliveries as they unfold, it’s only a few extra steps to turn that around and offer it to customers to improve their delivery experience. Generally speaking it’s best to be able to provide scheduling and pre-routing delivery notifications, confirmation emails, text alerts, real-time updates, and live tracking via a dedicated portal. 

How Strategic Visibility Impacts Delivery Efficiency

Getting excited about the idea of strategic visibility is one thing, but actually investing in it is another. With this concept in mind, how do you actually go from a powerful concept to powerful ROI?

Here are a few of the areas where you can translate smarter, more comprehensive delivery tracking into dollars and cents:

• Improved customer retention: Especially in industries like food or beverage distribution, showing up at the right time—especially for your top clients—is crucial. When it looks like your delivery might slip outside the agreed upon-window, the speed of your response can have a direct impact on whether your customer walks away from the experience fed up and looking for a new vendor or not. 
• Faster planning and replanning: When you don’t have visibility into your processes—including live delivery data—planning simply takes a lot more person-hours. This means it costs you a lot more in back-office labor. Conversely, when finding the right data takes no time at all, you can save time for more valuable tasks. This is true before the delivery, when you want to roll out efficient plans as quickly as possible. And it's true during the delivery, when you may need to make minute adjustments on the fly. 
• Increased capacity usage: Simply put, the right delivery tracking software should empower you to get more out of your vehicles and drivers. By tracking deliveries in real time, you do more than just gain visibility—you also gain data that can be leveraged by AI and machine learning to more effectively predict arrival times for future deliveries. When you can make that happen, you can use your capacity more efficiently.

Every delivery organization has different needs and different ideas of what the ideal technology stack looks like. But the kind of strategic visibility we’re talking about applies across the board. It can be a powerful tool for reducing costs, improving customer satisfaction, and boosting efficiency. The right delivery tracking software paves the way for exactly that.